Creative Work

Creativity isn’t about “knowing.” It’s about seeing clearly, making new connections, and testing every idea to find out what really makes a difference. Discovery, not just productivity.

“Listening, gathering data, creating relevant content based on your audience’s hopes, dreams, and fears. Then publication and more listening for feedback before embarking on the journey all over again.” Kelton Reid

The challenge is that the creative process doesn’t always look like hard work. Real creativity often happens when we’re not doing, doing, doing. Incubation, space, quiet, movement. It’s all critical to the process, and it needs to be protected if we’re going to continue to create anything worth engaging with.

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