“Excrement! That’s what I think of Mr. J. Evans Pritchard! We’re not laying pipe! We’re talking about poetry. How can you describe poetry like American Bandstand? “I like Byron, I give him a 42 but I can’t dance to it!” Continue reading “Engaging Content Is More Poetry Than Personas”
You’re at a party. An attractive, well dressed woman (or man) walks up to you from across the room. Continue reading “Marketing Speak Vs Human Speak”
The problems you solve are important. They cost organizations money, time and maybe even jobs. Fixing them means putting all of your resources and experience to work. The results, if done correctly, will matter to a lot of people.
Want a fun little project? Look at your company website. List every single picture, graphic, logo, idea, sentence and thought on it. Go do it right now…I’ll be here when you get back. Continue reading “Who Cares?”
The only words you should use in your marketing, home page, or mission statement are ones that clearly and honestly communicate the value you bring to the table. Continue reading “The BS Test”